As an Assistant Designer at Radhika Agrawal Jewels, I worked across jewelry design, visual content, motion graphics, video editing, and the redesign of their Shopify website. I helped translate the brand's visual identity into a cohesive digital experience.
SHOPIFY WEBSITE REDESIGN
Soon after joining RAJ, I was tasked with redesigning the Shopify website since I was the only one with a background in Computer Science. I conducted market research on existing luxury and jewelry brands. Our goal was for the website to reflect our aesthetic on Instagram (since that's where they had originally started). The homepage seamlessly flows from their latest collection to their featured to blog posts.
JEWELRY EDITS
This was my first time designing jewelry. I used Photoshop to collage different elements from my inspiration (Grecian architectural elements), and also to illustrate scale. The balloon dog necklace was a verbal pitch to the founder and principal designer.
MOTION GRAPHICS
I used Adobe Creative Suite to create these motion graphics inspired by classic puzzle games, and trending shows.
STILL GRAPHICS
Used Illustrator.
VIDEO EDITS
Used Premier Pro.
