Little MacDonald
2024 | MFA Industrial Design @ RIT
Selected for RIT's NASAD accreditation showcase, 2025.
Research indicated a gap in the toy industry - there were very playsets that emphasized sustainability, carrying compassion and love for animals and the environment. This barnyard-themed playset aims to bridge that gap with its wooden animals and toy sets.
Disciplines
Product Design
Art Direction
Software
Fusion 360
Blender
Adobe Photoshop

(generative ideation)
Used Midjourney to explore the intersection between Jamini Roy and Oskar Schlemmer's art.



(doodles)
Borrowed elements from the generated images to ideate the overall form and structure of the chosen animals - Pig, Sheep, and a Cow. I wanted them to vaguely resemble the real animal.






(refined? doodles)




(final look)



(the protagonists)
Modeled and rendered on Blender using Sky texture and Blenderkit materials to obtain more realism.



(playsets)
These playsets were designed to act as an expansion to the overall concept.


