As the sole creative designer for the center, I led visual direction across merchandise, campaign materials, event graphics, and physical space styling — helping create a cohesive identity across both communications and in-person experiences.
TEAM
Skyland Parasnis-Samar (Assistant Director 2SLGBTIA+ Programs & Outreach)
Kristen Clineburg (Assistant Director of Intersectional Programs & Outreach)
Elizabeth Shwartz (Assistant Director of Women and Gender Programs & Outreach)
Rohini Senthilkumar (Graduate Assistant)
Ishitha Batchu (Graduate Assistant)
ROCHESTER PRIDE FEST
For Rochester Pride, I developed a cohesive visual system across the center’s parade presence, designing the main banner, promotional flyers, and T-shirt graphics. The goal was to create a bold, celebratory identity that felt recognizable across both print communications and the physical event, while still aligning with the center’s broader visual language.
STICKERS, FLYERS, AND VARIOUS KNICK-KNACKS
I created stickers, flyers, and other small-format materials that extended the center’s visual identity across everyday student interactions and campus outreach. Distributed through the center’s freebie area, tabling events, and programs, these pieces became recurring brand touchpoints that helped reinforce recognition, communicate upcoming initiatives, and give students something tangible to engage with beyond the space itself.
EVENTS + SPATIAL STYLING
I translated the center’s visual identity into the event environment through decor sourcing, spatial styling, and on-site setup. By coordinating color, signage, merchandise, and decorative elements, I helped create cohesive spaces that reinforced each event’s theme and made the experience feel considered from screen to space.
**The photographs are not mine.
